Tough Bodega is a multi-category retail concept combining fashion, daily goods, food, and cultural objects. The main issue was fragmentation. Too many categories without a shared logic made the space unclear and difficult to navigate.

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The project reframes the store as a community-driven system based on everyday behaviors such as visits and repeated interactions. Instead of organizing by product types, the space is structured around use scenarios, creating a more intuitive retail experience.

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Inspired by traditional bodega visuals, bold color, large typography, and dense layouts were developed into a consistent system to support mixed categories. Visual identity, spatial flow, and event programming work together as one unified structure, turning the store into an active social space.