Tough Bodega combines fashion, daily goods, food, and cultural objects in one space, but the initial risk was fragmentation: too many categories, no shared logic, and an unclear role within the neighborhood. The core challenge was to prevent it from becoming a chaotic concept store and instead turn it into a coherent social place.

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The project was strategically reframed from a curated shop into a bodega-style community interface, defined by everyday visits, participation, and repeat interaction rather than by products alone.

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Based on the visual logic of traditional bodegas—high-saturation colors, large typography, and dense layouts—the system was constructed to organize mixed categories through daily-use scenarios instead of strict classifications. Visual language, spatial flow, and event formats were aligned as one continuous operational system.