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Structure is a starting point,
not a rule.
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In between logic and intuition,
Pulse remembers
its own warmth.
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We start to see.
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A Neighborhood Store Reimagined for Collective Life
Brand Identity & Strategy
Product Curation System
Community & Event Activation Framework
Tough Bodega reimagines the traditional corner store as a contemporary neighborhood hub, where daily consumption meets shared cultural experience.
Rather than functioning only as a point of sale, the space is conceived as a social infrastructure for young urban communities.
A Circular System
for Coffee and Connection
Brand Strategy & Narrative
Logo, Visual Identity & Packaging System
Product & Gift Extension Direction
Lumumu is a coffee brand shaped around the Buddhist idea of the Six Aspects.
It builds a circular system that links cultivation, production, and daily experience, inviting a mindful connection between people and nature.
Through its brand structure and visual language, it expresses the rhythm of balance and inter dependence as a quiet gesture within everyday life.
We reimagined Fuze as a storytelling fragrance brand that replaces notes with narratives.
Redefines
How
Scent
Can
​
Hold
Meaning
Brand System & Storyline,
Visual & Material Language,
Product / Packaging Direction
Each scent carries a philosophical short stor, an abstract scene that invites the senses to reconnect through imagination, emotion, and memory.
Building a
Skate Community
Through
a Shared Symbol
Brand Identity & Symbol,
Visual / Motion Direction,
Community & Event Framework
No Pop to define a visual and narrative system that unites the skate scene under one collective identity.
Using the crow as a metaphor for freedom, rebellion, and connection, the brand becomes a hub where skaters, culture, and community intersect.
Designing a Movement
for the Gentle
Rhythm of Life
Brand Identity & Voice,
Visual & Motion Direction,
Community Program Design,
Campaign Applications
A movement community for real bodies and gentle rhythms. It’s made for people who move slowly, carefully, or just beginning again. Every session is light, welcoming, and pressure-free.
Built around comfort, breath, and small progress. we move at a pace that feels right, and we keep moving, no matter how soft the step.
A Place
Where Curiosity
Finds Its Orbit
A cultural playground built around exploration and exchange. Combining cafés, gatherings, and creative events, it invites young people to experience curiosity as a way of living.
Brand Identity & Concept,
Visual & Content System,
Character / IP Development,
Social Programming Outline
Conversation becomes discovery, and every encounter extends the orbit of connection, a place where imagination gathers through its own gravity.
No Rules,
No Polish,
No Permission.
Born from the raw edge of skate culture, it speaks to those who'd rather fall hard than fake style.
Playground
Design isn’t decoration here. It’s a weapon, a statement, a refusal to blend in.
It exists for the ones who don’t want to be branded, only burned in.
PERCEPTUAL MEDIA PROJECT
Neo-Romantic Myth:
Portraits of Loneliness
in the Age of Technology
Conceptual Digital Art
3D Visualization
Set in an age of hyper-connectivity, the work examines how digital intimacy redefines emotion, connection multiplies, yet loneliness deepens.
Through imagined spaces and virtual figures, it traces the psychological distance concealed beneath technological warmth, revealing the gap between simulated perfection and emotional presence.
Dissolving Boundaries:
Towards the
Edge of Perception
Conceptual Photography / Visual Research
A photographic inquiry into how light, structure, and space reorganize perception.
Through layered reflections and material interference, the work reveals shifting boundaries between body and image, emotion and matter, self and environment.
Through this shifting landscape, the work opens a space to rethink how we locate ourselves
—both physically and emotionally—within the image.
