Character System

Greenis is a character system developed for Tough Planet, based on the idea of constant change and transformation. The characters are fluid, undefined, and adaptable, representing a shifting identity rather than a fixed form.

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Inspired by green screen logic, the system allows characters to function as open containers for different narratives and visual expressions. Their form is not final, but continuously shaped by context, interaction, and use.

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This approach creates a flexible IP system that can extend across media, products, and environments, supporting diverse expressions while maintaining a coherent identity.

Project Framework

Character System / Brand IP Development