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XcoPack

A Circular System

for Urban Recycling

Project

Introduction

Brand Strategy & System Framework


Brand Identity & Visual System Design
Spatial & Recycling Infrastructure Concept
Product & Material System Development
Campaign & Public Activation Direction

XcoPack focuses on the lifecycle of non-woven shopping bags in China, where they have become a high-frequency disposable item despite being designed for reuse. These bags circulate rapidly through everyday consumption but rarely enter visible systems of reuse.

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The project introduces a continuous model based on participation. Collection, interaction, and redistribution are treated as part of one evolving process, allowing users to engage more directly with the lifecycle of these materials.

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To support this, a modular system was developed across communication, product, and infrastructure. The system defines how bags are collected, tracked, and reintroduced, enabling reuse to become part of everyday behavior rather than a separate action.

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© 2025 Ricercar.
Independent research & project documentation.

All rights reserved.

“Ricercar” studies how systems remember their origins, how

repetition becomes variation, and how variation leads to coherence.

It is a practice of returning, so that what moves can begin to think.

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