XcoPack
A Circular System
for Urban Recycling
Project
Introduction
Brand Strategy & System Framework
Brand Identity & Visual System Design
Spatial & Recycling Infrastructure Concept
Product & Material System Development
Campaign & Public Activation Direction
XcoPack focuses on the lifecycle of non-woven shopping bags in China, where they have become a high-frequency disposable item despite being designed for reuse. These bags circulate rapidly through everyday consumption but rarely enter visible systems of reuse.
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The project introduces a continuous model based on participation. Collection, interaction, and redistribution are treated as part of one evolving process, allowing users to engage more directly with the lifecycle of these materials.
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To support this, a modular system was developed across communication, product, and infrastructure. The system defines how bags are collected, tracked, and reintroduced, enabling reuse to become part of everyday behavior rather than a separate action.
